Bing will follow Google by giving mobile-friendly sites a boost in search results

Bing will follow Google's lead and begin giving mobile-friendly websites a boost in search results delivered to smartphones and other mobile devices. It's an important change that could have a dramatic impact on certain websites' traffic; it could mean losing visitors if a website isn't easy to use while mobile. But it also means that people visiting Bing -- something that increasingly, and likely in some cases predominantly, occurs on mobile -- will ultimately have a better experience. If they keep ending up at websites that they can't use, they're going to find another way to get what they're looking for. With this change, Bing's results should be more useful.