Blogs Love Obama

Who is doing a better job of getting his message across on the Web: John McCain or Barack Obama? Conventional wisdom says that it is Obama, whose performance on the Web has been strong since the beginning. And conventional wisdom is still correct when it comes to blogs and social networks. But a new study by Attributor that is being released today shows that McCain is actually leading on mainstream news sites and catching up on blogs, especially as he and his supporters have been increasing their attacks on Obama. Attributor captured the candidates' official speeches and position statements from the campaign sites, www.johnmccain.com and www.barackobama.com, and then scoured more than 25 billion pages on the Web to see where those words reappeared. In general, Obama's message continues to resonate more overall, but just barely. Attributor estimates that Obama's message was picked up on Websites that drew 38 million pageviews over the past two weeks, compared to 36 million pageviews for Websites that picked up McCain's message. This represents a 10 percent surge by McCain.