Broadband Providers Should Aim for Benchmark of Under 3% Annual Churn: Report

A new report based on a huge data pool from more than 400 regional broadband service providers pinpoints a benchmark to achieve with subscriber churn. Less than 3 percent annual churn is the target to aim for, reported by 45 percent of respondents. However, more than half of respondents have more work to do to reduce their annual churn, currently at greater than 4 percent. The report reveals that broadband providers with 5,000 or fewer subscribers experience higher churn rates, while those with more than 5,000 subscribers aren’t affected as much, perhaps signifying their access to resources that help them retain customers. Preseem’s “ISP Network Report – 2025 Edition” employs a data pool of metrics on subscribers, equipment, and overall network performance. In addition to identifying trends, readers can use the report to compare their network’s performance against their peers worldwide.