Broadcasters buy time after Aereo defeat
In ruling against Aereo, the US Supreme Court may have just bought broadcasters more time.
With Aereo announcing in a tweet that it would pause operations, questions linger as to what similar -- but legal -- alternatives will come to consumers who want to divorce their cable companies and still get reliable local TV. One can always monkey around with rabbit-ear antennas.
But broadcasters will be better served if they take the initiative to further develop their streaming options for those without cable, says Richard Doherty, technical director for the Envisioneering Group, a tech consulting firm.
"Broadcasters have their mandate, and they're under attack (by upstarts)." The nation's broadcasters have been given free spectrum to deliver free over-the-air broadcasts and have a responsibility to "make it easier for people to get their stuff," Doherty says. If they don't, "I dare say, people inside the Beltway may decide it for them."
The TV networks have a case of the Innovator's Dilemma here. Push forward with live streaming on their own, and they stand to trigger the ire of cable and satellite distributors that pay dearly to distribute their content. Ignore the savvy cord-cutters who vent on Twitter their frustration at the lack of streaming options, and the networks will increasingly come to look like slumbering giants interested only in retaining revenue streams.
Broadcasters buy time after Aereo defeat