BSkyB to offer sports channels for £9.99 'day rate'

BSkyB has traditionally used top-tier sports such as Premier League football and Formula One racing to persuade viewers to sign up for one of its subscriptions, which cost £42.50 a month for access to all six sports channels. However, television viewers will soon be able to dip in and out of its sports coverage on an ad-hoc basis by buying a £9.99 “day pass” which will give them unlimited access to all of Sky’s sports coverage for 24 hours.