Bundling no more? Netflix, Hopper chip away at traditional TV

The television industry is changing fast -- and one of its pillars, bundling, may be about to fall.

"You've got to think of mainstream media as an old line army that's been marching along very, very well. They've been offering consumer exactly what they want to offer," says New York Times columnist David Carr, who adds that traditional media companies are being attacked from many fronts. "It isn't any one thing, it's insurgents coming over the hill," he says. Insurgents like Hopper, the controversial digital video recorder that fast forwards through ads so you don't have to. Of course, bundling helped pay for a lot of good content, and the ability of consumers to pick and choose what they want to watch more efficiently means a dip in profits. Then there are the new content creators, like Netflix, which has had success with its own version of the political thriller show "House of Cards".