Cable News Doing Big Ad Business, Viewership
Just about one month into the new presidential administration, TV news networks are posting stronger ad business, as well as high viewership -- contradicting some criticism over fake news claims.
For example, CNN earned some $72.8 million in national advertising, according to iSpot.tv, from January 16 through February 16 -- more than double the advertising dollars levels for the same period a year ago, when it earned $33.5 million. On Feb 16, during a meeting with journalists, Jeff Zucker, chairman of CNN Worldwide, said his network brand had not beenen hurt by President Trump's false claim that much of the media was delivering so-called “fake news.” Likewise, Fox News Channel, the leader in the cable news marketplace, is also pulling in big ad dollars -- $108.8 million during that period. A year ago, Fox News was at $47.3 million for the same period.
Cable News Doing Big Ad Business, Viewership