Cable Operators Fight Online Competition by Mimicking Web Interface

US cable companies are trying to stem video customer losses by embracing one of the things that’s pulling them away: the Internet.

The National Cable & Telecommunications Association’s annual show showcased services including Internet-connected set-top boxes and personalized viewing guides. Personalizing the viewing guide is a boon for advertisers, who can eventually utilize Internet provider data to offer tailored commercials to cable customers, according to Thomas Eagan, an analyst at Collins Stewart.