California Attorney General Bonta Announces $93 Million Settlement Regarding Google’s Location-Privacy Practices

California Attorney General Rob Bonta (D-CA) resolved a $93 million settlement with Google over allegations that its location-privacy practices violated California consumer protection laws. The settlement follows a multi-year investigation by the California Department of Justice that determined Google was deceiving users by collecting, storing, and using their location data for consumer profiling and advertising purposes without informed consent. In addition to paying $93 million, Google has agreed to accept strong injunctive terms to deter future misconduct including requirements that Google:

• Show additional information to users when enabling location-related account settings.
• Provide more transparency about location tracking.
• Provide users with detailed information about the location data that Google collects and how it is used through a “Location Technologies” webpage.
• Disclose to users that their location information may be used for ads personalization.
• Disclose to users before using Location History data to build ad targeting profiles for users.
• Obtain review by Google’s internal Privacy Working Group and document approval for all material changes to location-setting and ads personalization disclosures that will have a material impact on privacy.