California Passes Election ‘Deepfake’ Laws, Forcing Social Media Companies to Take Action

California will now require social media companies to moderate the spread of election-related impersonations powered by artificial intelligence, known as “deepfakes,” after Gov Gavin Newsom (D-CA) signed three new laws on the subject on September 17. The three laws, including a first-of-its-kind law that imposes a new requirement on social media platforms, largely deal with banning or labeling deepfakes. Only one of the laws will take effect in time to affect the 2024 presidential election, but the trio could offer a road map for regulators across the country who are attempting to slow the spread of the manipulative content powered by artificial intelligence. The laws are expected to face legal challenges from social media companies or groups focusing on free speech rights.