Can Alphabet’s Jigsaw Solve Google’s Most Vexing Problems?

With Alphabet’s engineering resources, Jigsaw translates this research into internet tools that combat hate speech, detect fake news, and defend against cyberattacks. Jigsaw CEO Jared Cohen’s eight-day visit to Pakistan in December provided firsthand insights into what methods extremists are now using to recruit new members online, which Jigsaw aims to circumvent using targeted advertising to counter terrorist propaganda. Although Cohen’s mission sounds philanthropic, Jigsaw operates as a business, no different from any of Alphabet’s moonshots. Yet Cohen says there’s no stress on the group to generate a profit. For now, its value to the enterprise is the ancillary benefits of protecting Google’s myriad other businesses—Android, Gmail, YouTube—from the world’s worst digital threats. And if, in the process, Jigsaw can help address some of the most acute unintended consequences of digital communication, all the better.

“I don’t think it’s fair to ask the government to solve all these problems—they don’t have the resources,” says Alphabet executive chairman Eric Schmidt. “The tech industry has a responsibility to get this right.”