Can Hollywood's future be found amid all those quirky videos on the Internet?
Top Hollywood agencies such as UTA, Endeavor and Creative Artists Agency are diligently mining the Web for raw talent. The process quickly has become as crucial to entertainment talent scouts as trawling smoky comedy clubs or screening obscure movies has been for generations. Meanwhile, network executives are busy signing deals with online content producers with a knack for wooing audiences with short attention spans. This month, CBS brought on EQAL founders Miles Beckett and Greg Goodfried, the duo behind the first successful Web serial, LonelyGirl15, to help create unique extensions of CBS shows for the Web.
http://www.usatoday.com/printedition/news/20080530/1a_cover29.art.htm
Can Hollywood's future be found amid all those quirky videos on the Internet?