Can the Internet make TV less boring?

TV shows -- now routinely even good ones -- have been debuting on the web, and advertisers and producers all want to understand how they can be a part of it before they miss the boat.

Advertisers don't always mind less exciting series, so long as the demographics and numbers all add up. Many say they're just happy to see that companies like AOL and Yahoo are willing to put big money on shows and attract big talent. But the general consensus is that there's still a bundle of potential for connected platforms that few are trying to tap into yet.