Can Reclaim Your Name Resonate Like Do Not Track?

What's in a slogan? To the Federal Trade Commission, which is trying to goad an industry into adopting voluntary guidelines on data privacy issues, a catchy phrase might offer a lot of value.

Take Do Not Track. The FTC made a lot of headway when it coined the term—a riff off Do Not Call—to advocate for stricter online privacy laws. Faced with new regulation, the advertising industry acted preemptively, and worked with the FTC to develop its self-regulatory online ad program that gives consumers the ability to opt-out of targeted ads. Now FTC Commissioner Julie Brill has come up Reclaim Your Name, the slogan of her ongoing, year-old campaign calling for data brokers to give consumers access to their own data on a centralized website. It remains to be seen if a simple slogan can help Commissioner Brill convince that industry to follow her lead. Perhaps the press will help her in her cause?