Can TiVo Reinvent Itself?

TiVo president and CEO Tom Rogers says TiVo is a "television behavioral company at heart." Rogers is now scrambling to convince cable operators — whose own DVRs have contributed to the decline in people willing to pay for TiVo service — that he's able to offer much more than just the best DVR on the planet. Instead, his pitch is this: TiVo, with its highly intuitive and user-friendly software, is better-positioned than anyone else to help users sift through and manage "infinite choice" in the same way Google has made the Web itself searchable.