Can Twitter Bring Mexico's Young Voters to the Polls?

Young voters in Mexico are an educated, urban, and technologically savvy group. They are also more likely than their parents to be independent, not affiliated with any political party. So, all the main candidates in Mexico's election are turning to social media, mostly Facebook and Twitter, in an attempt to reach out directly to the youngest segment of voters. The major parties are also seeking to recruit young members and win their loyalty through youth focused political action groups. Nobody is certain what effect the youth vote will have on the election.