Can We Make Media Better? Some Signs Of Hope.

[Commentary] I see two main opportunities to make media more informative, delightful and inspiring of action:
1) Change media’s ad-driven business model: Can revenue be connected to trust and community building, instead of audience size and amount of content published? Instead of breadth, can business models encourage depth and time well-spent?
2) Harness social media for 2-way conversations: How can we use different formats and communications channels to make stories more engaging and more authentic? How can we elevate new voices and bringing richer, more diverse perspectives to the table?

[Julie Menter is Principal at New Media Ventures]