For CBS the Web, not Imus, is the news

FOR CBS THE WEB, NOT IMUS, IS THE NEWS
[SOURCE: Los Angeles Times, AUTHOR: Meg James]
CBS Corp. grabbed headlines late last week, but not the ones it had intended. The broadcaster had hoped to signal its rapid evolution from an old-media titan into a powerful Internet player with the announcement Thursday that it was creating its own "online network" in partnership with some of the biggest names in the business, including Microsoft Corp., Comcast Corp. and Yahoo Inc. But the unveiling of its latest venture, known within CBS as Rolling Thunder, came a few hours before the company sacked its 66-year-old radio shock jock, Don Imus. Its Internet news was buried by the media storm over the racist and sexist comments Imus made about the Rutgers University women's basketball team. The unfortunate timing underscores the plight of CBS Chief Executive Leslie Moonves. The veteran entertainment executive is striving to transform his company into a cool and relevant digital darling but continues to be hamstrung by the fading fortunes of his old workhorses, CBS Radio and the CBS broadcast network.
http://www.latimes.com/business/printedition/la-fi-cbs16apr16,1,2021554....
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