Groups Urge FCC to Provide Consumers with Easy-to-Understand Privacy Labels

The Center for Democracy & Technology (CDT) joined the Electronic Privacy Information Center (EPIC) and Ranking Digital Rights (RDR) in calling for the Federal Communications Commission to provide broadband consumers with easy-to-understand, accessible notices of broadband providers’ data practices. A 2021 investigation by the Federal Trade Commission (FTC) revealed that broadband providers collect and combine a host of individualized data about consumers across their products, including the websites that customers visit, the shows they watch, the apps they use, details about home energy use, their real-time and historical location, internet search queries, and even the content of communications. Broadband providers may then use this information to build profiles about consumers and target them with ads. To ensure consumers can make informed choices about their broadband providers, CDT and its partners urged the FCC to include three simple yes/no notices on the broadband “nutrition” labels it established in 2022:

• Whether the provider collects or uses consumer data for reasons other than providing broadband service;
• Whether the provider discloses consumer data to third parties for reasons other than providing broadband service, and
• Whether the consumer can opt out of this collection, use, and sharing.