CEA: Only Half of 3G/4G Tablet Owners Pay for a Data Plan

Nearly 3 in 10 (29%) of US tablet owners own a tablet with 3G or 4G connectivity. Of these, only half (49%) of online consumers said they actually pay for a data plan, according to results of a study from the Consumer Electronics Association.

Twenty-five percent said they pay for a data plan for their tablet separately, while another 23% said they pay for a bundled data plan with their smartphones, according to CEA’s “Consumer Outlook on Tablets Q4 2013.” “There is a disconnect between consumers that own a 3G/4G-enabled tablet and the consumers that feel the need to pay for the data connectivity,” commented CEA director, market research Tara Hutton.