Cereal Killer

CEREAL KILLER
[SOURCE: Wall Street Journal, AUTHOR: Editorial staff]
[Commentary] Remember when the idea of lawsuits over sugared cereal was a joke? Back when Joe Camel was public enemy number one, skeptics warned that Tony the Tiger would be next. Well, we're almost there: Last Thursday, Kellogg Co. announced it would stop using licensed characters like Shrek for marketing, unless the food in question meets certain nutrition benchmarks for sugar, fat and calories. No family brand looks forward to a public shellacking for causing obesity and other afflictions in children, but for Kellogg to cave so quickly is an unfortunate sign of the times. By withdrawing advertising from elementary schools and certain programming, and getting rid of movie characters like Shrek and Spongebob (bad body types?), companies like Kellogg will only encourage more intimidation by lawsuit.
http://online.wsj.com/article/SB118212415966038500.html?mod=todays_us_op...
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