"Chain of Trust" to Combat Malware

Developed by the Anti-Spyware Coalition (ASC), National Cyber Security Alliance (NCSA) and StopBadware.org, the Chain of Trust Initiative will link together security vendors, researchers, government agencies, Internet companies, network providers, advocacy and education groups in a systemic effort to stem the rising tide of malware. Applying many of the same approaches used to bring nuisance adware under control, Chain of Trust Initiative aims to establish a united front against a threat continues to grow exponentially. Kaspersky Labs recently reported that malware distributed through social networking sites is successful 10 times more often than scams distributed via email.