China, Brazil Join Media's 'Top 30,' Google Expands Margin As No. 1

For the first time since it began ranking the world’s biggest media owners, Publicis' Zenith Optimedia unit says two Chinese companies have made its “Top Thirty Global Media Owners” list: China’s TV network CCTV and search engine Baidu.

They join Brazil’s Globo as the only Top Thirty based in “emerging markets.” Otherwise, the list looks like what you might expect, with Google on top -- by a wide margin -- as the world’s largest media owner.

In fact, ZO estimates Google’s revenues are 47% higher than the second-ranked company on the list, US satellite TV operator DirecTV. And Google’s dominance isn’t waning. It actually grew eight points from a 39% margin over DirecTV in 2013.