Cisco Introduces Videoscape System in Bid to Simplify Television Industry

Cisco, the world’s largest maker of networking equipment, introduced a system called Videoscape that aims to tie together television from broadcasters, cable companies and Internet providers.

The idea is to help service providers deliver any kind of media, including social-networking content, to any kind of device, Cisco said during a presentation at the Consumer Electronics Show in Las Vegas. As services offered by Comcast Corp.’s Xfinity, Hulu LLC and Netflix Inc. blur the lines of the television industry, Cisco is trying to capitalize by simplifying the market. It also benefits from surging use of Internet video because it boosts demand for routers and switches, which direct the flow of Internet traffic.