Clear Channel's Bob Pittman sees 'a time of feast' for radio
In a Q&A with Clear Channel CEO Bob Pittman, the chief executive noted that the radio franchise’s moves into TV and the Web indicated the radio industry has “never been bigger or better.”
Pittman continued: “With the TV business turning into delayed viewing and cord cutting and binge viewing, radio is the last mass-reach, real-time medium. We've never been more important to the consumer or the advertiser. The radio industry may have been coasting a little bit, but what we're trying to do is amp up our performance and show that we're not limited to our towers and transmitters.” Clear Channel, an outdoor advertising giant and the nation's biggest radio company, operates 850 radio stations in the US and the iHeartRadio online music streaming service.
Clear Channel's Bob Pittman sees 'a time of feast' for radio