Comcast’s Xfinity Stores Your Sensitive Data. You Can Kind of Opt Out

Your internet service provider could have a good idea of who you’re planning to vote for in the 2024 election as well as the gender of the last person you slept with—and it’s saving that information for later. Major internet providers, like Comcast’s Xfinity, stockpile more revealing data than users might initially realize. For example, Xfinity customers are automatically opted in to allow the company to store sensitive personal information. This could include your “race, ethnicity, political affiliations, or philosophical beliefs,” according to Xfinity’s website. Your sexual orientation, immigration status, biometric info, and precise location are also considered to be sensitive data. While Comcast does not sell this info, the company does use sensitive data in a variety of ways, like to serve up personalized ads and recommendations. The good news is that you can take steps to opt out of Comcast’s data storage—although there are limitations on how far the privacy options go.