Comcast bets on hyper-local by reviving EveryBlock

Comcast is reviving the once-future of local online news, announcing on its corporate blog that it has expanded its relaunch of the news and social site EveryBlock to include its home city of Philadelphia, at the same time the company is digging into its potential nation-wide merger with Time Warner Cable.

"EveryBlock," writes Comcast's director of local media development Paul Wright, "is a personalized news feed that allows users to stay connected with neighbors, interact and share what's happening on their block, and discover great content and information from around their area. The hyper-local site aggregates news, reviews, events, local blogs and other web content, civic data (like crime reports and 311 requests), as well as user-generated questions and comments, and packages it into a personalized feed for users."