Comcast/NBCU Drives Deal Market to $52 Billion in 2011
January 24, 2012
The entertainment and media deal market soared in 2011, fueled mainly by the multi-billion NBC Universal joint venture between Comcast and General Electric, according to an annual survey by PriceWaterhouseCoopers. However, a 25% increase in the average transaction size encouraged the research house to predict that the catalysts are in place for increased activity in 2012.
Comcast/NBCU Drives Deal Market to $52 Billion in 2011