Companies Should Communicate Via Social Media

Got social? You’d better, according to new research conducted by an assistant professor of communications at New York University on behalf of customer-relationship manager Conversocial. Among social media users, a slight majority -- 50.7% -- now report using related services to communicate with corporations, the study of some 500 consumers found. With the average age of 38, 78% of respondents agreed that either social media platforms would soon replace other means of customer service altogether, or become the dominant way for consumers to communicate with corporations. The nationwide study was conducted during the last two weeks of November by Liel Leibovitz, an assistant professor of communications at NYU.