ComScore: Mobile Share of Social Media Usage Rises to 70%

Smartphones and tablets combined to account for 60 percent of the total time Americans spent using digital media in May, up from 50 percent in 2013, and one of several “huge milestones which underscored just how impressive the medium’s ascendance has been in the past few years,” according to the latest from comScore.

Mobile apps accounted for just over half (51 percent) of total digital media time spent in May. The shift toward mobile access and delivery is taking place at different speeds across different categories of content. A couple of content categories “have shifted almost exclusively to mobile.” Among the supporting statistics are:

• Total mobile engagement on social has grown 55%;
• Social networking on mobile has accounted for 31% of all growth in total Internet engagement;
• Social is the home of the #1 mobile property, Facebook, which accounts for 24% of all mobile time spent. The primary Facebook app accounts for 18% on its own.