Congressional campaign committees stake out TV time in busy election year
April 20, 2012
House and Senate campaign committees are worried that if they don’t stake out their television time now, they could be eclipsed in the fall by super-PACs and the pricey presidential race.
With more than six months until the election, the National Republican Senatorial Committee (NRSC) has already reserved $25 million in airtime after Labor Day to target six races, while the Democratic Congressional Campaign Committee (DCCC) has announced plans to book $32 million in airtime in districts across the country.
Congressional campaign committees stake out TV time in busy election year