For Conservative Radio, It's a New Dawn, Too

Amid all the pressures on the radio industry, news-talk stations see an opportunity — and his name is Barack Obama. After eight years of playing defense for President Bush, the conservatives who dominate talk radio are back on offense. Radio, at least for now, still acts as a national megaphone for influential voices. This year, news talk ranked as the most popular radio format in the United States, surpassing country music for the first time ever. Forty stations have added news talk in the last year, for a total of 2,064 that use the format, up from about 1,500 a decade ago, according to the trade publication M Street. That means 2,064 stations need 24 hours of programming every day. Stations with tight budgets increasingly rely on programs from Premiere Radio Networks, ABC Radio Networks and other syndication companies. Five of the most popular syndicated names in news-talk radio — Mr. Limbaugh, Mr. Hannity, Glenn Beck, Michael Savage and Laura Ingraham — signed new contracts in the last 12 months, all but guaranteeing that they will be rallying listeners for the duration of Mr. Obama's four-year term. Mr. Limbaugh's landmark contract, announced in July, promised a total of $400 million through 2016.