Consumer Electronics Websites: Microsoft is Most Visited, but Apple has Longest Time Spent

Consumers are turning to a range of sources for consumer electronics information, with Microsoft leading as the most visited computer and consumer electronics brand online in September 2011.

Microsoft’s websites saw nearly 94 million unique U.S. visitors, according to Nielsen’s State of the Media: Consumer Usage Report. Among top brands in the category, consumers spent the most time on Apple’s websites, where 68.7 million visitors averaged one hour and two minutes per person, compared to 42 minutes on Microsoft’s sites. Adobe, Mozilla, and CNET rounded out the top five brands, with 24 to 28 million visitors going to their sites and spending 2 to 6 minutes each on average. CNET was the only news website among the top 5 in this category overall.