Consumers aren't clamoring for 4G and aren't sure what it is anyway

Nearly half of consumers can't identify the benefits of 4G, while 60 percent said they weren't willing to pay more for those benefits, according to a June report from Morpace Research & Consulting.

Additionally, two-thirds of those surveyed said they weren't willing to upgrade their contracts for 4G, and married people are less likely than unmarried people to pay more for 4G. However, nearly 60 percent of those with 3G service said the expansion of 4G networks would likely affect the purchase of their next phone. In short, people seem to think 4G is probably important, don't really know much about it, and are ultimately led by their purse strings.