Consumers in the middle of Google-Facebook battle

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Google and Facebook might have finally gotten the average consumer riled up about privacy.

For the past two years, each company has experimented with different ways to divine more and more about how people live their lives on the Internet, without sparking a revolt. But the plans the rivals announced on Tuesday, which critics say could dramatically rev up their respective abilities to gather intelligence on individual Internet users, seem to have struck a chord. An informal and unscientific survey of Web users by USA TODAY found a majority speaking out against the new business practices announced by Google and Facebook.


Consumers in the middle of Google-Facebook battle