Consumers now trust Microsoft more than Apple with their privacy

Big-name tech companies including Hewlett-Packard, Amazon, IBM, eBay, Intuit, Microsoft, and Mozilla are among the 20 most-trusted organizations among American consumers, according to Ponemon Institute's "2012 Most Trusted Companies for Privacy."

Meanwhile, companies who've made the list in years' past -- such as Apple, Google, Facebook, Yahoo, and Dell -- didn't make the cut this time around. Beyond revealing which companies Americans trust most with their Social Security numbers and credit card info, the survey highlights a striking disconnect between the level of concern consumers have for the security of their privacy and their willingness to hand over personal information to unknown or untrusted third-parties for the sake of convenience.