Consumers Remain Indifferent To Smart TVs

A majority of consumers aren’t interested in buying a new smart TV over the next 12 months -- but advertising its strong attributes could help turn that indifference around. Some 73% of consumers have given a thumbs down to buying a new smart TV over the next 12 months, according to a survey from TV Systems Intelligence Service unit of IHS. It says “purchase intention” is just 7%.