Consumers want privacy, do-not-track rules

The vast majority of Internet users want to be able to stop companies from tracking their online activity and feel the government should take a more active role in safeguarding their privacy, according to a poll by Consumers Union. Consumers Union found that eight out of 10 respondents agreed they should be able to opt out of Internet tracking from a single location. That supports a “do not track” bill recently introduced by Sen. John “Jay” Rockefeller (D-WV). The public interest group plans to present the survey June 29 at a Senate Commerce Committee hearing on Internet privacy.