Consumers Watching More TV Online

CONSUMERS WATCHING MORE TV ONLINE
[SOURCE: Multichannel News, AUTHOR: R. Thomas Umstead]
Nearly 16% of American households who use the Internet watch television broadcasts online, according to a report released Monday by The Conference Board and TNS. The Consumer Internet Barometer survey says more than three out of five online TV viewers cite personal convenience as the major reason for watching TV broadcasts online, while more than one-third choose online viewing in order to avoid watching television commercials. Other reasons sited include portability and a preference for computer viewing.
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