Is Content Still King?

Old media is once again eager to get engaged to the dynamic new forces that increasingly look like the future. At a media conference, there were repeated invocations of its most treasured dowry item: content. "Content is king," is the once and future old-media mantra. The Comcast deal, says CBS chief Les Moonves, "underlines how valuable content is." But if content is king, there is a higher power in the new media world. When asked what content they'd be willing to pay for, people chose Gmail and Search (News finished a distant fourth).