Convention Speeches May Define Parties' TV Ad Strategies

The Republican and Democratic national political conventions may foreshadow the two parties' approach to television advertising in the eight weeks running up to the election. For the GOP, it's likely to be about the candidates. The Democrats are more likely to advertise their policy positions. Political consultants last week suggested it won't take long to see those messages translate into competing ads from each party. They expected those spots to break over the weekend following the Republican gathering. Those messages are expected to carry over into ads for Senate and Congress races, which are expected to roll out starting this week.