Cost-conscious consumers downgrade from cable Internet to dial-up

In today's world of social networking, online videos and music downloads, going from high-speed to dial-up is like switching from a Maserati to a horse and buggy. But some say the hundreds they would save might make them go back, especially for those who have high-speed Internet at work. Though there's no hard and fast data about how many people are switching, there are signs that it is becoming an option for cost-conscious customers. United Online, which owns dial-up providers NetZero and Juno, recently launched an advertising campaign in which Chief Executive Mark Goldston says the average family can save $300 a year by switching to NetZero's $9.95-a-month dial-up service.