Could Amazon Be the First Major Customer for AT&T’s “Toll-Free” Data Service?

AT&T has been pretty quiet about its plans for “toll-free” data service since announcing its plans at CES in January. With sponsored data, companies foot the bill for certain kinds of data use, meaning it is free for consumers.

AT&T said at the time that it was testing the service with a handful of partners, but has gone radio silent since then. That could change if, as some suspect, Amazon chooses to subsidize some of their customers’ data usage on the smartphone it is introducing.

Amazon could offer its sponsored data as part of its Amazon Prime service, which recently got a $20-per-year price hike in order to cover some of the rising costs with the service. Amazon added a Prime music service that offers subscribers unlimited streaming (though the service lacks most recent releases and has a smaller catalog than other music services).