Could consumer internet privacy legislation show potent populist appeal?

[Commentary] Could a consumer revolt against cable television rates before the 1992 election replay with digital data in the upcoming election cycle?

Rep Marsha Blackburn (R-TN), chair of the of the House Commerce Committee’s Subcommittee on Communications and Technology, introduced a bill that requires internet service providers to get opt-in consent from consumers before sharing sensitive personal information, and allow opt-out of sharing other information. Her abrupt and unconventional turn on internet privacy came after widespread public reaction to the congressional repeal of the Federal Communications Commission’s privacy rules.

Those who believe that the bill is not likely to pick up any legislative momentum might argue that general anxiety about digital trails left across the internet does not pack the political punch of rising cable rates that consumers could feel when they balanced their checkbooks each month. Blackburn’s bill also may be seen as a response to some of the edge providers that were most vocal in their objections to the repeal of the privacy rules.