Could CW Lead to a CBS, CNN Union?

[SOURCE: MediaWeek, AUTHOR: Anthony Crupi]
A successful launch of CW could very well presage a momentous transformation in how co-parents Time Warner and CBS Corp. gather and disseminate news. According to sources in both camps, CNN and CBS have never quite closed the door on the idea of merging their news operations, although the last formal talks were dissolved in 2003, thanks in large part to the financial distractions posed by Time Warner’s struggling AOL. Now that the companies have sidled closer to each other, many observers expect merger talks to resume. “Some kind of combination is inevitable,” said Hal Vogel, principal of Vogel Capital Management. “The cost of having far-flung bureaus is way too high for any one organization to take on alone.”
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