COVID-19 has underscored the need for fast, reliable internet access. Here's how subpar service hurts communities.

As you’re likely doing more of your work these days from home, you’re aware how valuable your internet connection is as more aspects of the real estate business are conducted online. But for millions of Americans, high-speed broadband access remains out of reach either because the infrastructure is unavailable or because they can’t afford service. For millions more, a state of underconnection means their home internet subscription cannot handle current demand, including routine uses such as watching Netflix movies, doing homework, and videoconferencing. These digital divides became painfully apparent at the onset of the COVID-19 pandemic when Americans migrated to living, working, and studying online at home. This experience has brought to light five critical, and sometimes overlooked, truths about the need for reliable, affordable broadband access to support vibrant communities. Learning about how many places and individuals in the U.S. are underserved is the first step toward addressing the inequities.

1. Broadband availability affects home values.
2. The digital divide is worse in rural areas and for people of color. 
3. Broadband may not live up to its name. 
4. Mobile hot spots don’t meet demand. 
5. Recent federal measures are a start, but will have limited impact. 

[Benjamin Reeves is an agent with the McKone Group at Keller Williams Alliance. Christopher Ali, Ph.D., is an associate professor of media studies at the University of Virginia and faculty fellow with the Benton Institute for Broadband & Society.]