CPB and PBS Partner with 11 Communities as Demonstration Sites for Ready To Learn Media

The Corporation for Public Broadcasting (CPB) and PBS recently announced that 11 public television stations will serve as demonstration sites to test math and literacy content developed through the U.S. Department of Education’s Ready To Learn grant.

Working in partnership, CPB and PBS are leading a Ready To Learn-funded initiative, Expanded Learning Through Transmedia Content, to develop content across platforms -- including video, online games, mobile apps, and off-line activities -- that builds an educational experience for kids using their favorite PBS KIDS characters. Through funding from the U.S. Department of Education and CPB, 11 public media stations were selected as demonstration sites. Throughout the coming year, these vital community organizations will work with children and their families, caregivers and educators in school, after school and at home to test the effectiveness of the new content in helping young children develop early math and literacy skills.

The demonstration stations will:

• Introduce Ready To Learn Initiative content for use in homes, schools, after-school programs, summer programs, and libraries;
• Train caregivers and educators on the use of Ready To Learn Initiative content through face-to-face training and statewide webinars and conferences; and
• Create community awareness campaigns and utilize innovative digital strategies to disseminate Ready To Learn Initiative content.