CTIA Boss Steve Largent Aims To Keep Conference From Being Lost in the Shuffle

While the U.S. mobile industry is thriving, its annual trade show has struggled to stand out.

Coming on the heels of both January’s Consumer Electronics Show and February’s Mobile World Congress, the CTIA event in March had become something of a rehash of products announced at those earlier events. In response, the show’s producers have pushed this year’s event back to May, a move aimed at creating some separation from the other conferences. This year’s event takes place next week in New Orleans, at the end of that city’s popular jazz festival. By changing the timing, CTIA is also hoping that some companies may be ready to announce products due to ship by the back-to-school shopping season.