Digital ad market booms for Big Tech

The world's biggest digital advertising companies saw significant sales growth last quarter, driving momentum for the U.S. stock market ahead of the 2024 election and foreshadowing a lucrative holiday season. After years of pandemic-driven volatility, the global ad market is finally starting to stabilize in 2024. Investments in generative AI ad products, an influx of political ad dollars tied to the upcoming U.S. election, and healthy consumer spending drove strong revenue and profit growth for the world's biggest tech giants last quarter.