Digital media struggles to survive technology's chokehold

The economic strains of technology on the entire media landscape are intensifying. Weeks after Google and Facebook announced record earnings, some of the biggest players in the digital media industry are still struggling to hit revenue projections, make profit or grow. Rapid consolidation in every sector, but especially digital, shows how difficult it is for media companies to survive in an attention economy dominated by tech platforms. Tech giants, aided by decades of minimal regulation, have scaled to the point at which they are able to adjust their advertising models and adapt to consumer demands faster than most media companies can keep up with.